I typically dislike it when creatives use the negative to sell a product, as often times the ideas aren’t as sophisticated and rely on immature or brash imagery and tone to share a message. It can be funny, sure, but also can leave a neutral or sour taste about the brand. The Mayhem character is not a new one to the advertising world; bad guys who are stopped by the advertised product have definitely been successful in the past. It just seems that a great example of such a technique hasn’t appeared in a while.

What I find especially successful about this campaign is a combination of well thought-out factors. One, the casting couldn’t have been more spot on. Dean Winters—from shows like Oz and 30 Rock—really epitomizes the Mayhem persona. He wears a suit but looks like he just got out of a bar fight. He’s calm and straightforward about the destruction he causes and that matter-of-factness really hits home—especially when Winters literally hits homes. Or cars. Or motorcycles.

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  • Esdevindria en un perill afegit contra la salut física dels propis esportistes, és multiplicaria la seua soiÃxeeplotacbr³ encara més en aquesta direcció.Faria que tingueren una vida esportiva encara més curta.Com des de que un Doctor en medicina provinent del ciclisme va agafar el Athletic de Bilbao pels anys del centenari, futbolistes com Julen Guerrero després un fort datbaix fisic.A vegades és produex una mort instantànea i a vegades deixa sequeles en la salut dels esportistes.

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